Delayed Gratification

I key concept to understand is "delayed gratification." I think this is what makes losing weight do hard! When you eat you experience pleasure right then and there. When you don't eat ice cream you experience "pain." The pleasure of not eating ice cream doesn't come for weeks or even months. But it's interesting that when you do eat ice cream you only experience pleasure when the ice cream goes past your taste buds not the rest of the way through your digestive tract. The pleasure is only temporary whereas the pleasure of "fitting into your jeans" gives you pleasure all day long. So you have to give up short term pleasure to get long lasting pleasure!